Simon Weir Ltd
SW
Motorcycle Training (CBT)
Simon Weir Ltd
Broadland Business Park, Norwich NR7 0LD
# Simon Weir Ltd
Simon Weir Ltd is a specialist motorcycle tourism business based in Norwich that curates and provides tried-and-tested riding routes across the UK and Europe. The company caters to motorcycle enthusiasts seeking authentic, expertly-planned journeys ranging from single-day excursions to comprehensive multi-day tours.
The business distinguishes itself through decades of accumulated riding knowledge—notably celebrating 20 years of experience—combined with detailed route planning that maximises riding enjoyment. Rather than generic travel packages, Simon Weir offers bespoke tour design services, allowing riders to customise their adventures according to personal preferences and skill levels.
What sets them apart is their practical, rider-focused approach. They provide downloadable GPX files for independent navigation, enabling motorcyclists to explore curated routes autonomously. Their portfolio spans diverse terrain: English daytrips, challenging Pyrenean passes, Scandinavian adventures to Nordkapp, German mountain roads through the Harz, and trans-European journeys between Spain and France. The company also recognises the practical needs of European travellers, offering motorcycle-specific sticker kits for legal compliance abroad.
Beyond route provision, Simon Weir has developed a comprehensive ecosystem including merchandise (branded apparel), signed books sharing riding narratives, and blog content documenting riding experiences. This positions them as lifestyle guides rather than mere route providers, building community amongst adventure-focused motorcyclists who value authentic experiences over cookie-cutter tourism.
Simon Weir Ltd is a specialist motorcycle tourism business based in Norwich that curates and provides tried-and-tested riding routes across the UK and Europe. The company caters to motorcycle enthusiasts seeking authentic, expertly-planned journeys ranging from single-day excursions to comprehensive multi-day tours.
The business distinguishes itself through decades of accumulated riding knowledge—notably celebrating 20 years of experience—combined with detailed route planning that maximises riding enjoyment. Rather than generic travel packages, Simon Weir offers bespoke tour design services, allowing riders to customise their adventures according to personal preferences and skill levels.
What sets them apart is their practical, rider-focused approach. They provide downloadable GPX files for independent navigation, enabling motorcyclists to explore curated routes autonomously. Their portfolio spans diverse terrain: English daytrips, challenging Pyrenean passes, Scandinavian adventures to Nordkapp, German mountain roads through the Harz, and trans-European journeys between Spain and France. The company also recognises the practical needs of European travellers, offering motorcycle-specific sticker kits for legal compliance abroad.
Beyond route provision, Simon Weir has developed a comprehensive ecosystem including merchandise (branded apparel), signed books sharing riding narratives, and blog content documenting riding experiences. This positions them as lifestyle guides rather than mere route providers, building community amongst adventure-focused motorcyclists who value authentic experiences over cookie-cutter tourism.
Services offered
Bespoke tour designGPX route downloadsEuropean motorcycle toursUK daytrip routesSigned motorcycle booksT-shirts and branded merchandiseUK sticker kits for European travelBlog and riding stories